Case Studies

Tuya’s Thread Advantage

September 30, 2025

Thread Adoption Journey

Tuya’s connectivity journey began with a clear mission: to make the development of Matter-over-Thread devices more accessible, scalable, and cost-efficient for OEM customers worldwide. As one of the leading AI cloud platform service providers, Tuya faced several industry-wide challenges, including the large size of SDK resources, limited chipset availability, and frequent upgrades in specifications and certification requirements—each contributing to development complexity and higher costs.

Recognizing the need for a standardized, low-power, and future-proof solution,Tuya chose Thread as the foundation for its Matter offerings. Thread’s nativesupport within Matter, along with its low energy consumption and robustinteroperability, made it the ideal choice over alternatives like Zigbee orBluetooth LE.

By adopting Thread, Tuya was able to deliver turnkey Matter-over-Threadsolutions—including chipsets, modules, firmware, and App SDKs—that helpglobal OEM brands build, test, certify, and launch their own devices. Thisdramatically lowers the barrier to entry for manufacturers, speeds up time-to-market, and enables broader adoption of Thread technology across smart homeand building ecosystems.

Tuya began investing in Thread in 2021, positioning itself early in the evolution ofMatter. Today, Tuya not only accelerates innovation but also empowers itspartners to scale confidently in a rapidly growing connected world.

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Success Points

Solves multi-device setup challenges with Thread’s scalablemesh network.

Enables stable long-distance connectivity across largeinstallations.

Differentiates Tuya’s offering through enhanced reliability andinteroperability.

Accelerates time-to- market for OEM customers developing Thread-based products. image 3 Supports global market expansion, especially in North America and Europe.
image 4 Boosts sales and reputation through high- quality user experiences, as seen with customer Youke. image 5

Final Thoughts

"Our advice to other members: Get involved. Join the test events,engage in marketing initiatives, and stay active within the ThreadGroup. Collaboration and participation are key to acceleratingsuccess with Thread."